Enhancing the performance of your Instagram channel for direct sales can bring enormous benefits.
This article will cover how to use Instagram for direct sales marketing business. The goal in this post is to transform the account you have on Instagram account into an income-generating opportunity.
By not understanding the basics of marketing using Instagram, you allow the competitor to take over.
Marketing via Instagram increases your website’s in terms of traffic and visits per month. Yes, Instagram is just that effective! (source: affiliatemarketing.com)
Below I share top tips for all affiliate buy instagram views marketers. If you’re trying to sell your direct sales items using Instagram it is important to keep studying.
#1: Tell People What to Do
Nothing will help grow your business quicker than telling your audience what you want them to do. This is a Call to Action. It works, it is time tested, and it is real. In today’s fast-paced world of social media, you have to explain to your audience how you can help them. You then inform your audience where they can go for solutions. In fact you are likely to be awed by using the “straight to the point” approach.
From our first-hand experience, Instagram is a unique social media site in this respect. An average user on Instagram will look at a picture, check the description, then follow the call to action. Simple as that. To earn sales through Instagram you have to include an incentive to click “Click the link in profile if you want to learn more!”
From experience, when the call to action precedes the amazing offer you get more leads.
Sounds amazing right? Well guess what? It works.
There are numerous methods to engage your audience. It all begins with putting the right images and calls to action on the table. This leads to tip #2.
#2. Identify Your Audience’s Preference
Images that appeal to consumer’s preferences are the primary step in getting business to monetize on Instagram.
Finding, targeting, and staying relevant to your target audience is the critical factor. It is also a matter of whether you earn the highest income through this platform.
Identifying your audience’s preference is a big aspect. I have seen what happens when business owners post the wrong content to the desired viewers. Let’s just say that it’s not beautiful!
Luckily, you’re in this article with an awareness of your reader’s preferences. So this should be simple. Go back through your Instagram feed and check out the popular posts. What’s received the most comments, shares and likes? Your audience is likely to have the same preferences and tastes you have. Make sure to begin each Instagram post with a question “Would this image pique my interest?” “Would I buy this?” If the answer is yes, then you’ve found great content.
Check out your competitor’s pages, too. Check out their popular posts as well as images. If you see images that people in your niche are interacting with, create similar images for your website.
Once you’ve established your audience’s preferences then it’s time to move onto tip #3.
#3 Identify the Profit Locations
The options for monetization on Instagram are limited when you’re representing a direct-sales company. Direct sales companies generally do not permit their affiliates to sell advertising space. Check the fine print of your affiliate membership. Chances are good that paid advertisements are not allowed.
So what are you supposed to do?
Do you remember tip 1? A call-to-action? Your affiliate’s needs require that you make a strong call to action that leads to the profit-making location.
But, wait. Do not publish your affiliate link here. Instead Create a unique freebie instead. Your goal is to lead people to content. You can post this freebie link on Instagram and other social networks. This link can collect leads via email from people who would like to know more.
Content is what? Content is the information your target audience wants. If you’re a representative of the cosmetics business, perhaps a freebie for contouring tips is a good option. If you’re a representative of your health or wellness industry using low fat recipes, then those would work.
The aim of these profit locations is to take your Instagram followers and convert these into potential leads. Give a call to action for users to “Click the Link in the Profile” in the description. This is your profit location. Next you move from the profit place to a sales funnel. Keep reading for tip #4.
#4: Educate, Give Variety and Repeat
Once you’ve gotten your audience to the location of profit, you will need an action plan. You can take the leads who were looking for your freebie and turn them into a product sale.
We propose a strategy that uses three different features.
Begin by educating yourself.
A lead who’s interested in your freebie is the “freebie-seeker’. Until you continue to inform them about your product, they won’t buy.
Make sure they have the information they need and begin to build trust.
Give your leads variety.
The key to converting a lead into the sale is having a multistep follow-up sequence in the first place. Create a marketing plan which includes email marketing discounts, as well as valuable “how to” graphics. Make infographics that show them a new technique with your products. Also, you should invite them to webinars, or other live events that are hosted by you. This is the key to getting them to the sale, what is effective for one person may not be effective for all. It is essential to have enough variety in order to get sales from many different people.
Humans have to be exposed to the same message on an average of 12 times before it kicks in. It is possible to feel exhausted after repeated information about your product over and over. Understandable. But , remember that your customers didn’t hear you the first time. They did not hear you again the second, third or fourth time!
Don’t fall for the trap of thinking that one “before and after” image on Instagram is going to get you a sale. The point of Instagram marketing is to draw the potential customer to a sales-oriented environment. This is the place where you make them listen to you over and over. If your audience was able to hear the sales pitch for the first time, you would have already made many sales.
If this isn’t the situation, then it is likely they’ve not been able to hear your message. Removing them from the social media channel with a call to action. Make them go to a “profit place’. Put in place a variable marketing campaign and talk to them again over and over repeatedly.
#5 Analysis & Optimization
Then, optimization and analysis should be an integral part within your Instagram strategy. There are two distinct analysis techniques you need to be aware of. Quantitative (measurement) and Qualitative (non-measurement).
This is where you can determine the amount of engagement of each image or post. Create (or make use of an analysis application) which allows you to estimate the number of interactions for each post.
Your goal measurement is likely include the amount of people who click on your profile link.
You’ll want to know the number of clicks were converted into leads (they sent you your email). Quantitative measurement shows you revenue potential. When each of those leads follows your marketing campaign (tip #4) you’ve got a solid starting point.
Your goal is to make an effective Instagram campaigns that are effective. Therefore, the more information you add to this analysis, the more effective you’ll be.
* Day / time of the day are posted
* Content type – link, photo, video etc.
* Ratio of clicks from links in lead-capture.
Use this strategy to build an understanding of what efforts are successful, and which are just a waste of time.
Qualitative analysis is looking at the aspects of your marketing strategy that are not just numbers. The qualitative analysis you conduct will be focused on the design and aesthetics of your business. Here are some suggestions to get started with.
* Am I providing sufficient information? Does my content help my efforts (giving individuals enough reasons to for)?
* Does my link to my freebie work on Instagram? Instagram platform?
* Given everything I know about marketing, can I come across as an “spammer”?
* Do I provide genuine worth to my intended audience?
These qualitative measurements should be one of the most important considerations. Are you paying enough attention to the service that you offer or are you simply trying to make money? We’re convinced. People know the difference between a sales person and someone who has worth.
The only way you will sell is to be the value leader first through qualitative analysis. More value that you offer away the more success you will have.
This is a lengthy one.
It might feel comfortable to push your direct sales product on social media. We’re here to help you. Take the time to represent yourself as the value leader and you’ll earn more revenue in the end.
You’ve read about 5 ways to monetize your direct sales company by using Instagram.
1. Let people know what to do.
2. Identify your audience’s preferences
3. Find the profit source
4. Education, variety and repetition
5. Analysis and optimization
Take these actions and you’ll be a step ahead of your competitors in your industry. Direct sales are profitable via social media. But , you need to prove you’re beneficial to your customers first.