Informative World

Using a Mixture of Free and Paid Advertising Methods

There are many ways to advertise online. Some of them are free while others will cost to you money. It’s best to use a mixture of free and paid advertising methods. You don’t want to rely solely on one either way backpage classified advertising. Things change on the Internet. If one method becomes ineffective, you don’t want to risk your entire business. Some of the most popular ways to advertise online include using Google AdWords and Yahoo pay-per-click marketing, viral marketing, free classified sites, articles, press releases, forums, and even going off-line to drive traffic to your own line offer.

Google AdWords and Yahoo are both paid methods. They are pay-per-click search engines that allow you to pay for each visitors that they drive to your site. You choose and bid on keywords relevant to your offer. While Google and Yahoo can bring you targeted traffic, they can be a very expensive, especially if you don’t know what you’re doing. Therefore, you may want to consider purchasing a few books or guides that will walk you through the process. You will want to spend the least amount of money that you can, while still making a profit.

Viral marketing is another very popular method of advertising online. It essentially is an advertising method that works on its own. Your message is spread by word-of-mouth from one person to another. This generally works best if you’re giving out some type of free report that is of good value. You encourage readers to pass your report or website address to someone else. Viral marketing can be done cheaply if you get your report into the right hands. Consider partnering with an internet marketer that already has an established list.

Free classified sites are making a comeback. Sites like Craigslist, Backpage and Kijiji are making this type of advertising method effective again. Craigslist is getting harder and harder to advertise on. This is because they are trying to cut out Internet marketing spam. Follow the rules and don’t post annoying, spam like messages and you should be OK.

Articles continue to be used quite often to advertise products and services. You simply write a good article, and submit it to various article directories. Make sure that you read each directory’s terms of service because some will require that you only submit a unique article. Webmasters generally look through these directories and choose articles that they believe will be beneficial to their readers and place them on the web sites. This can provide you with lots of targeted traffic. Some articles also do well in the search engines and you may get free traffic that way.

Press releases work similarly to articles. There are free and paid press release sites. Your very best pr site is PR web.com. If you optimize your press release for the search engines, you should see them rank pretty well. If you are willing to pay around $40-$80 and the press release receives a high enough score, you’ll see your web site included in places like Google News, Yahoo News and Emediawire. Your release should receive tons of traffic.

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