Storytelling has been a part of marketing and branding for some time now. Brands who get it know they must weave together great stories with their core message and values. People identify better with brands that have an excellent narrative to tell. This trend is becoming even more evident. According to the Harvard Business Review, data-driven storytelling is going to be the next major trend in content marketing.
Adweek also noted that data-enhanced storytelling would reshape advertising and content alike. If you decide to work with an SEO agency that offers content marketing and online reputation management services, make sure they’re attentive to storytelling and its benefits 홈타이.
The concept of using stories in marketing is nothing new – in fact, it’s been around since the mid 19th century. The reemergence of this technique is likely due to the vast amounts of data that’s readily available at our fingertips. We’re able to use this information to depict things to our readers, so they better understand our message. It’s not always easy finding stories inside of the insights you collect, but it’s definitely worth a try. Maybe your audience will appreciate the effort.
What Is a Data-Driven Story?
In a nutshell, data-driven stories are journalistic articles that use data and visualization to get points across. This includes using relevant images and charts. As we mentioned, creating data-driven stories aren’t simple. It takes skill to be able to look at a chart and see a story you can write surrounding those facts. But it must be in a manner that attracts your audience, telling them why those metrics matter.
You’ll quickly learn that majority of the work involved in writing data-driven stories revolves around research and analytics. Coming up with a great idea and getting it down on paper is the least of it. An expert from an SEO agency can help sift through your collected data and come up with ideas for content creation. A lot of time is spent on the collecting, filtering and analyzing, but it’s worth it if it gets your audience to engage better.