Just like the gold rush of 1848 in California. Mobile text message marketing could be the next untapped claim for businesses or anyone else that needs to advertise their services in 2011.
Mobile/text message marketing is a new way of advertising to your existing or potential new customers via their cell phone(s) with a short advertising message. Here’s why you should consider this new avenue of advertising. Over 250 MILLION Americans carry a cell phone. In the coming years, an estimated 10 Trillion text messages will be sent and received globally. Text messages have a higher open rate compared to email’s.. which makes sense because 91% of cell phone users keep their phones with them all day.
If you are using email marketing, radio, post card, TV or any other type of media to promote your business or service I assure you, those traditional methods will be outdated in the coming years (think VHS tapes). Mobile/text marketing will be a major force in advertising. Why? because today’s smart phones can do allot more than just make a phone call. If you don’t believe me go online and check out how many “apps” are available for you to download.. it’s crazy!
Just like our home personal computers.. our cell phones have also become very personal. Take a moment as your reading this E-zine article and grab your cell phone.. go ahead it’s OK.. I won’t mind. If 문자사이트 your like most Americans your phone was probably within 10 feet of you… was I right? Now notice how many contacts are in your address book. How many apps have you downloaded? How many text messages have you sent or received just this week? Amazing isn’t it?
Now that we know how important our cell phones are and that 250 million Americans depend on their cell phones everyday, how can business owners or managers capitalize on this new text messaging technology? And by the way, it’s not just businesses that can benefit from this new form of communication, anyone one can use this powerful new medium to increase their customer or enrollment base. Bands can use it to let their fans know when their next concert will be and where they can see them next. Any organization can promote enrollment by letting people know the benefits of joining their cause. It’s a “greener” way of communicating because we are sending our messages and/or announcements out electronically instead of using paper products to get the word out about our business or organization.
If this is completely new to you this is how it works. You sign up with a text messaging provider. They give you the company’s 5 digit number and then you register your unique one word domain name. Just like a web site domain no two will be the same. For example, if you owned a restaurant you could use the company’s name if you wanted (if it’s available) e.g. Joe’s restaurant, your mobile marketing address could be ” TEXT JOE to 55555″ the person who text that code would receive a SMS message(text) to their cell phone about your offer. Now that the person “opted-in” to your personal code, their cell number is now in your data base and you can send them other offers in the future.
Let’s look at a few business examples and how text message marketing can help drive new and existing customers into their stores.
Restaurants… Do you have a slow day during the week? If you had used this new marketing platform for lets say a couple of months and let’s assume you have 200 cell phone numbers in your existing data base, you could send out a text message to all 200 customers and say ” show this text message to your wait staff and receive a free… (what ever) or a 20% discount off your meal. If you sent that text out around three or four o’clock in the afternoon when their thinking about what to have for dinner, I’d bet you could grab a good number of those people who you sent the message to..don’t you think?