The recession has some people questioning the value of trade shows. Savvy business leaders have learned how to downsize their costs, but not their presence, and they are using audio visual rentals to do it.
AV Rentals Make a Big Impact Even in a Small Room
A recent posting on the Skyline Metro Chicago blog noted some trade show trends for the upcoming year. One of the more interesting ones was the tendency towards smaller meetings.
Blog writer Sara Palermo noted that the “entire interaction at shows has evolved.” With the advent of Internet research, many trade show attendees have learned a lot about a company by the time they arrive at the show. In Palermo’s words, these people are “much further down the sales cycle” when the get to a company’s booth.
The result? Instead of looking for new contacts, some companies are hosting meetings with known contacts. Some only allow people with appointments to enter their booths. Others are doing what Cisco did at the most recent Consumer Electronics Show – booking meeting room Meeting Room Equipment suites and bypassing the convention floor altogether.
If you are planning a scaled down trade show presence, you can still wow your customers, even if you just have a small meeting room. An audio visual rentals firm can help you determine which kinds of equipment best suit the space you have. A large plasma display would overwhelm a smaller space, but a 30″ LCD screen might be just right for displaying your latest advertising or AV presentation.
Of course, many companies still rely on trade show traffic to draw new customers. If you are among them, audio visual rentals can help you too.
AV Rentals on a Larger Scale
If you have rented a trade show booth, you want to make the most of it. You want to attract attention and put your products in their best light. An effective audio visual display is one of the best ways to do this.
With the latest technology on the market, it is easy to make a strong statement at a trade show, but it is also easy to overdo it. Video walls, 84″ plasma displays – the technology is amazing but it can also be excessive in a trade show environment.
To avoid overkill, speak to your audio visual rentals agent. They can select the best type of display, based on the size and planned layout of your booth.